Survey
Analysis and Reporting
Tables and charts enable you to present final results to key stakeholders in concise graphic format. (See
examples.) Reports provided before and during deployment of your survey ensure that you get what you need when the project is completed.
Before: Preview
reports before the survey begins.
We
provide preview reports so you can familiarize yourself with them
and prepare your team for what to expect. We'll review the reports
with you and discuss ways to structure them for maximum usefulness
when the survey is complete.
During: Monitor
response rates by demographic group.
During
the survey, we'll send you frequent response rate reports so you
can track progress toward your targeted sample size and time reminders
to maintain momentum. We will also provide demographic reports to
help you identify groups that are responding at a lower rate than
the sample as a whole. For employee surveys, that means you can
alert managers with under-represented departments and help them
recruit additional participation. For customer surveys, account
managers in underrepresented regions or product groups can be notified
to encourage broader involvement.
Some
surveys can be set up to trigger messages with respondent information
when a respondent gives a very low rating on a specific question.
This is important for customer surveys so that issues can be addressed
promptly.
After: Get initial
results promptly.
Within
hours after your survey period ends, you will receive a topline report showing
how respondents answered each question. On request, you will also
receive a complete dataset in Excel format. For employee
surveys, we separate comments from demographics to protect anonymity.
After: Get final
reports you can present with confidence.
Within
1-2 weeks, we will provide you with custom tables, cross-tabs, charts,
and/or professional statistical analysis and executive reports.
Many
clients request basic tables and charts, not realizing the additional
value that can be gained from advanced statistical analysis of their
data. Without appropriate levels of analysis, the true value of
your survey may remain undiscovered. To help you determine the level
that is most appropriate for your needs, we provide a quick overview
of the most common types of survey analysis and reporting.
Three
levels of insight into your survey results
| Level
I |
Charts,
graphs and tables condense your data into clear graphic information. See
examples |
| Level
II |
Statistical
analysis turns information into knowledge. For example, are changes in product satisfaction levels over time statistically significant or due to chance? Which customer segments are significantly more or less likely to continue doing busines with you? |
| Level
III |
Mapping
"Key Drivers" adds the magic that transforms knowledge
into business intelligence to guide your planning, decision
making, and resource allocation. We also offer Kano analysis to identify Basic, Performance, and Excitement factors. |
To
learn more, please see our free article: When
Less is More: Fewer Reports, More Business Intelligence.
Call
us toll-free, 877-666-2486, to discuss how we can deliver results that
matter for your business objectives. Or send email to
info@gainensurveys.com |
