Build a Survey That Gets Results
Will your survey results help your organization succeed?
Too many surveys are designed with only vague goals in mind such as “To learn more about what our customers think” or “to find out how satisfied our employees are.” If you want a significant return on your survey investment, you need a practical working definition of the value you hope to gain from your survey.
Ask yourself what specific decisions that will be made based on your findings? What actions are you willing to take? If you learn that there’s a problem, are you prepared to address it squarely? Once we understand your business objectives, we guide you through a systematic, well-tested process:
- Discovery: We ask diagnostic questions to learn what really matters to your customers and employees. Where appropriate, we encourage involvement of key stakeholders to strengthen focus on their concerns.
- Question Development: We translate your input into practical, “actionable” survey items your managers can use to guide planning and decision making.
- Questionnaire Mapping: We outline a respondent-friendly survey flow, building in branching logic to streamline the survey experience.
- Design Review: We program your survey on the web for your planning team to review and edit. For complex surveys or large deployments, we recommend testing with a pilot group.
- Polish and Customize: We revise the survey and customize the appearance to reflect your corporate image.
